Powerlifting usa
Triple Crown Classic
Overview
Powerlifting America Kentucky needed an identity for the Triple Crown Classic that could hold weight everywhere it showed up — social promotion, gym marketing, apparel, medals, and event branding.
The goal wasn’t to create “just a logo.”
It was to create something athletes would recognize immediately and want to wear long after the meet was over.
Solution
We developed a custom event badge inspired by Louisville landmarks and classic championship iconography, designed to scale across both digital and physical applications without losing impact.
What started as a social-first registration campaign expanded into:
Event merchandise
Medal systems
Engraved award goods
Print collateral
On-site branding
As the project evolved, the design system was refined specifically for apparel production to ensure readability, print quality, and consistency across every touchpoint.
I handled production and pressing for the event apparel.
My Role
Creative Direction/Consultation
Event Identity Design
Apparel Design
Print Production
Merchandise Pressing
Social Campaign Assets
Deliverables
Event Badge System
Registration Graphics
Event Apparel
Medal Artwork
Print Collateral
Production-Ready Assets
