I worked with the team at HealthStream out of Nashville as a freelance brand consultant and designer. They brought me in to help rethink the look and feel of their subscription platform for healthcare professionals.
The goal wasn’t just to “refresh a logo.” It was to bring clarity to a platform built around innovation and trust. The old mark had done its job, but the brand needed something that felt more aligned with where the technology was headed.
We moved toward something bolder. Simpler. More dynamic.
The result is a cleaner, more confident identity that reflects the transparency and forward-thinking solutions the platform delivers. It feels modern without trying too hard. Strong without being loud.
At the end of the day, the work wasn’t about making it look different. It was about making it feel aligned with the level of innovation the team was already building behind the scenes.
